Today technology has become an integral and inevitable part of every business. By using the right software, a business can achieve its desired goals. Ideal software for SMBs is one that helps them to run and operate better, reduce costs, and convert all manual processes into automation ones. Choosing and using the best software that fits your business need is one of those challenges. In fact, sometimes it seems that the toughest part of running a small business is selecting the proper software to perform the tedious task on your behalf. So we are going to tell you five major category software every SMB must have in order to increase the growth of their business.

1.Accounting From QuickBooks

QuickBooks is developed and marketed by Intuit, a big player in the personal finance industry. It is specifically targeted to small businesses and freelancers as is simplifies the most complex accounting procedures. You can create profit & loss and trade sheets, invoices and billing, all this are accessible via mobile devices. QuickBooks provides 30 days free trial and if you like the tool after trying you can go for the paid plan.

2. Email Marketing From Aweber

Aweber is one of the oldest and most popular email marketing service provider. It fits the needs of small-medium sized businesses with its wide range of tools.        It comes with features such as email deliverability tracking, drag and drop interface, follow-up auto responder and much more. Aweber offers a 30-days trial. After that, pricing starts from $19/month, you can also sign-up for quarterly or annual billing.

3. Marketing Automation From Get Response

Get Response is a web-based, all-in-one marketing platform. It helps business to build authentic email lists, maximize conversion ratio, and increase revenue. It focuses on small and large business with simple and powerful solutions.                Create fully scalable workflows with an easy drag-and-drop creator, monitor and track subscriber behaviors in real time. It also comes with 30- days free trial. Apart from this, it’s basic plan starts at $15/month and goes till $1,1199 per month.

4. CRM From Pipedrive

Pipedrive is a cloud-based sales CRM having a customer base of 1 million customer base. It is for small, medium-sized, and large businesses. It centralizes and automate the sales process and helps team members focus on the right thing. SMBs owners like Pipedrive because it is simple and easy to use. It let you make notes, add information about a single lead/prospect, aligns meetings, reminders to make a call, and follow the client or lead as per the last discussion. It has three plans: Silver, Gold, and Platinum plan having a cost of $12.50, $24.20, and $ 49.17 respectively.

5. Live Chat from Live Chat

It is an online chat and help desk software that you can integrate into your website to provide real-time support and service to customers and visitors. LiveChat enables you and your team to talk with client and visitors in real time. It means visitors can send you their questions and you can answer them in no time. Apart from its core feature, it comes with an array of functions like customer engagement, third-party integration, file sharing, work scheduling, advanced reporting, data security, chat surveys, and much much more. Try LiveChat for 30 days to see whether it fits your needs and then upgrade to a paid plan if it does so. It stater plan is of $16/month.

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